Murray Opticians
A fresh brand look for a trusted name
After a decade running her opticians on the Antrim Road, Carmel Murray knew it was time for a refresh. She felt her old brand was outdated. And with a new website on the way, she wanted everything to feel modern, welcoming and professional.
We stripped things back to the essentials. The brand identity needed refined so it reflected what Murray Opticians is all about – clarity, trust and expertise.
The new look is clean, simple and approachable. It transformed the customer experience and made them feel at ease from the moment they walk through the door.
The signage, business materials and website all now work together. They give the business a polished and cohesive brand that makes the right impression at every touchpoint.

The result?
Customers love it, staff feel re-energised and a very happy client.
Carmel said, "I was delighted with our re- brand. The guys at Bulldozer created a very professional, striking brand which my customers, professional colleagues & I really loved. Would definitely recommend them and I will be back then next time we need any brand work done."




