NXG Exercise Equipment
Strong branding for strong gear
Podium 4 Sport had a clear goal: launch a fitness equipment brand that could take on the big names.
Lots of high-profile brands were creeping into Northern Ireland’s gyms, schools, and sports clubs. Podium 4 Sport wanted a brand that could compete. And to show that buying local didn’t mean compromising on quality.
We designed NXG to do that. The branding is sharp, solid and no-nonsense – just like the equipment itself.
It gives that impression of strength, durability and performance that gym owners and coaches expect. The clean and bold designs give NXG a premium feel without the hefty price tag.
The result?
Since launching, NXG has found its way into hundreds of gyms and sports clubs across the country. That shows that a strong brand can help lift a local business to the next level.
"Bulldozer did a few branding projects for me at Podium 4 Sport and NXG. I always found they were good listeners, understood what I wanted and were responsive. Really good quality work, and nice to work with."
(Paul Rothwell FIoD FCMI)
